The Rolling Stones began calling themselves the "World's Greatest Rock & Roll Band" in the Sixties, and few argued with them — even then. More than 40 years later, the band's music continues to sound vital. fronted by two of rock's biggest names the Rolling Stones have done more to define the look, attitude and sound of rock & roll than any other band in the genre's history.
In the 1964 British Invasion the Stones were promoted as bad boys, a gimmick that stuck.After the Seventies, the Stones lost their dangerous aura, but it didn't hurt their popularity: They've become icons of an elegantly debauched, world-weary decadence, elder statesmen who filled arenas well into the 2000s.
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