Posted: Jun 14 2011
by: BeltsBucklesTees Blog

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Belts Buckles and Tees - The Silver Age of DC Comics

It’s said that if you remember the 1960s, there’s a chance you weren’t actually there. A few of us may have been around during the Swinging Sixties, but interestingly most people know of it in some way or other, regardless of when they were born. We’ve all heard of the Beatles and the LSD generation, and many of these cultural influences of the period are still all around us now. The period from the late 50s through to 1970 defined a generation. It’s no great surprise then that comic books of the period directly reflected these cultural and sociological changes. For DC Comics it was the Silver Age, though in fairness, many devotees feel that a little disingenuous: if anything they believe this was really the golden age of the comic book.
The 60s represent a defining moment for the comic book. It was the period when characters really came of age and evolved into the characters we still know and love. It’s no wonder then that BBT Clothing uses many of the defining images of the period on its DC belts, buckles and T-shirts. History was changing at a frantic pace, and the comic book reflected that.  Flash Gordon was re-invented at about the same time as the Space Race was starting to gather pace. Gone was the Flash of old: his character evolved and the story lines focused more on science-fiction. So successful was this re-invention that it wasn’t long before the Green Lantern character was re-introduced and revamped and DC served up a new set of characters called the Justice League of America. 
The Super heroes weren’t re-invented, however, just given a bit of an overhaul. Batman, Superman and Wonder Woman remained, but they all got a bit of a polish. Superman evolved and was joined by other enduring characters like Supergirl, Bizarro and Brainiac. Batman, too, got a bit of a facelift, as DC tried to steer him away from the science-fiction craze that swept the world, and root him more in the field of the old school detective: thus bringing him into line with the television depiction that was proving such a success. He got a few ‘friends’ too when he was joined by Batwoman, Bat-girl and Bat-mite. The ABC Batman series spiked a resurgence of interest in DC Comics, and the company made the most of this, adjusting the Super hero to bring his character into line with the slightly more camp depiction on the TV. It also introduced the Go-go checks checkerboard pattern at the top of each comic to make it stand out on the news stand. Unfortunately this back-handed nod to the Swinging Sixties wasn’t to last for long and was soon withdrawn.
Perhaps the biggest change for DC Comics in the 60s was the demographic. The comics continued to be ravenously consumed by the kids, but the change in times and attitudes saw the growth of the older-teen and student market. DC introduced more youthful creators to give its output a more artistic, critical eye in order to appeal directly to this burgeoning market which still survives today. Things, though, were set to change as these younger creators decided that weren’t prepared to stay within the strict rules and regulations set up by the Comic Codes Authority. The clash of the 1970s Bronze Age loomed for DC.
So then Super hero worshipers out there, who fancies a piece of the Swinging Sixties? Whether it’s a DC belt buckle, or a fashionable Batman T-shirt, we’ve got something for everyone. Have a look at our website, or drop us an email. If you can’t find what you’re looking for, don’t worry, we’ll get our hands on it for you, after all, the force is with us.


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