Posted: Sep 09 2014
by: Neal Haworth

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Marvel's 'Super Hero September' Campaign Aims To Attract Fans

Marvel Comics and Disney Consumer Products have joined forces to launch a new month-long campaign. Known as "Super Hero September," this new campaign aims to promote existing and upcoming Marvel products, some of which include animated television shows, movies, video games, toys and memorabilia.

The promotion will include advertisements on the Disney XD channel, ESPN Magazine, and in-store props in popular retail stores such as Party City, Walmart, Kmart and the Disney Store.

"Marvel Super Hero September is giving us the opportunity to assemble some of the very best of our licensees and retailers to showcase the power and reach of the Marvel brand. This stands as one of the largest non-film campaigns in Marvel history and we're looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel," said Josh Silverman, Disney Consumer Products' executive vice president of global licensing in a statement.

Of course, Super Hero September will also draw attention Marvel's Guardians of The Galaxy, which has boasted Disney's 2014 box office earnings to $1 billion plus. While ticket sales have declined in recent weeks, launching new promotions like Super Hero September is sure to bring some people back to the theaters. In addition, Captain America 2: The Winter Soldier is set for DVD/Blu-Ray release this week, which should see a boost in sales thanks to the efforts of Marvel Comics and Disney Consumer Products.

Marvel Comics and Disney Consumer Products are also giving away a 7-night Disney Cruise to the Caribbean as part of Super Hero September. To participate in the giveaway, you must snap a photo of yourself "powering up like a super hero" and submit it to http://superheroseptember.marvel.com/. There are some important tips and recommendations published on the website, such as the following:

  • Don't take photos showing any company logos or other brandable material.
  • Don't include profanity (that should be a no-brainer).
  • Don't include names of anyone other than yourself in the submission form, unless you have their permission.
  • Get your parents' permission if you are under 18 years of age.
  • Make sure there's adequate lighting when taking your photo.
  • Be original with your super hero photo and don't be afraid to think outside the box.

Do you think Super Hero September is a smart marketing move? Let us know your opinion in the comments section below!

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